Project 02 — Bean-to-Bar, Fully Traceable

de'Finnitive Chocolates

Bean-to-bar.
No shortcuts.

Thailand's first fully traceable chocolate. Every bar comes with a QR code linking to the complete fermentation data for that exact batch.

de'Finnitive Chocolates display de'Finnitive chocolate bar
What We Make

Bean-to-Bar. Fully Traceable. No shortcuts.

We are a bean-to-bar chocolate brand built on traceability, fairness, and precision. Every bar starts with quality Thai cacao beans, fermented using data-driven methods that bring out the natural depth and complexity of Thai cacao.

Here is the part we are proud of: we publish our fermentation data for every single batch. Just like wine, every fermentation is unique. Temperature, timing, microbial activity — all of it shapes the final flavour. We think you deserve to taste that story and know exactly how it was made.

Beans fermented using GOcacao qualify for our ฿200/kg purchase price — significantly above what unverified cacao commands on the open market. That premium is not a gesture. It is the reward for using the device, and the proof that better fermentation data translates directly into better income.

Our Recipe
73% Cacao  +  27% Sugar

No additives. No preservatives. No fillers.

How We Source

Two ways to bring the best Thai beans to the bar.

01

GOcacao-Verified Beans — ฿200/kg

Direct from farms running our device. Full Digital Fermentation Passport data, complete traceability. Farmers using GOcacao earn our ฿200/kg price — the premium the device unlocks.

02

Raw Pod Purchasing

We buy raw cacao pods at 25–35% above market rate and ferment them ourselves, controlling the process end-to-end and guaranteeing quality and traceability.

Either way, the farmer wins. That is non-negotiable.



Single Origin Regions

Every region tells a different story.

The same recipe, shaped entirely by where the beans came from. Soil, altitude, microclimate — all of it ends up in the bar.

฿200 per bar — available now on Shopee.

Chiang Mai cacao
Northern Thailand

Chiang Mai

Mountain-grown cacao from northern Thailand's cooler highlands. Complex, fruity fermentation character.

Kanchanaburi cacao
Western Thailand

Kanchanaburi

River valley cacao with rich mineral undertones. One of Thailand's most established growing regions.

Sa Kaeo cacao
Eastern Thailand

Sa Kaeo

Home of the Sa Kaeo Cacao Collective, our longest-standing farm partner. GOcacao-verified fermentation at the cooperative level.

Suphan Buri cacao
Central Thailand

Suphan Buri

Central plains cacao with a smooth, clean fermentation profile. Consistent, reliable, and beautifully traceable.


Behind the Bar

Made by hand. Every single bar.

Founder making chocolate
Founder making chocolate
Founder making chocolate
Founder making chocolate

The GOcacao Price Premium

Use GOcacao. Earn ฿200/kg.

When a farmer ferments their beans using GOcacao, those beans qualify for our ฿200/kg purchase price. The global Fairtrade Minimum Price is approximately ฿105/kg. GOcacao nearly doubles it. That is the point. The device is not just a technology — it is a direct income multiplier.

Better data means proven quality. Proven quality means a premium price. This is exactly how that chain works, end to end.

฿200 Per kilogram — our direct trade minimum

Nearly 2× the global Fairtrade Minimum Price for cacao beans (≈฿105/kg)

Earned by using GOcacao — better fermentation data unlocks the premium price

Paid directly to the farmer — no middlemen, no deductions

Projected income increase of up to ฿100,000 at Phrae Cooperative with full adoption


Every Bar Has a Story

Your bar. Your data.
Not a public archive.

We do not publish a public batch directory. The fermentation record behind your bar belongs to the bar — not to a website anyone can browse. The only way to access the data is to hold the bar in your hands and scan the QR code on the wrapper.

That is intentional. It keeps the data where it belongs: with the chocolate, and with the person who chose it.

Exclusivity — why we do this

Anyone can claim traceability. Very few tie it directly to the physical object. When you scan your bar's QR, you are not browsing a catalogue. You are reading the exact fermentation record for the exact batch your bar came from. That connection is what makes it real.

01

Buy a bar

Available on Shopee. Every bar has a unique batch code printed on the wrapper.

02

Scan the QR code

One scan links you directly to the complete fermentation record for your specific batch — and only your batch.

03

Read the data

Temperature curves, turning moments, GOcacao algorithm output, the farm it came from, the region, the date. The full story behind the bar you are holding.

04

Taste the difference

Knowing exactly how your chocolate was made makes it taste better. At least, we think so.



de'Finnitive Chocolates — Shop

Every bar has a story. Here is how to taste it.

Right now we make one bar. One origin, one recipe, zero shortcuts. We are not rushing to expand the range until every single bar we sell is exactly what it should be.

Shop on Shopee →

More bars coming. Different origins, different farms, different stories. Watch this space.