Project 02 — Bean-to-Bar, Fully Traceable

de'Finnitive Chocolates

Bean-to-bar.
No shortcuts.

Thailand's first fully traceable chocolate. Every bar comes with a QR code linking to the complete fermentation data for that exact batch.

de'Finnitive Chocolates display de'Finnitive chocolate bar
What We Make

Dark chocolate from Thai cacao.

73% dark chocolate made from Thai cacao. The operation runs on two things.

01

Pay farmers fairly

We buy at 25–45% above commodity market price, paid direct to the farmer or cooperative.

02

Put the value back into fermentation

Fermentation determines how the chocolate tastes and is the step that usually goes unpaid. We pay for it and publish the data behind every batch.

Our Recipe
73% Cacao  +  27% Sugar

No additives. No preservatives. No fillers.

A Common Misunderstanding

Flavour is made in fermentation.

Flavour in dark chocolate is commonly assumed to come from the maker — roasting, conching, recipe. It does not.

The flavour compounds are formed during fermentation, in a box on the farm, over roughly a week. Microbes break down the pulp, temperature rises, acids move into the bean, and the precursors to chocolate flavour develop. A poor ferment cannot be corrected later in the process.

This is why we pay a premium for well-fermented beans, and why every bar carries a QR code linking to the fermentation record for that batch.



Asia-Pacific Bean-to-Bar and Craft Chocolatier Competition

Finalist — Asia-Pacific Bean-to-Bar & Craft Chocolatier Competition, 2026.

Judged against craft makers from across the Asia-Pacific region.


For Business

Wholesale and custom orders.

Cafes, restaurants and bakeries are our main customers. We currently supply around 6 of them. Most use our chocolate in their own brownies, cookies and drinks rather than just reselling the bar.

Available in three forms:

Chocolate mass In bulk, for ganache, ice cream and pastry work.
Bars Finished and wrapped with QR code, retail-ready.
Small cubes Portioned for drinks, plating and serving with coffee.

For business enquiries:

naravidfinn@gmail.com

Single bars are on Shopee.

de'Finnitive chocolate at After School Cafe de'Finnitive chocolate at After School Cafe de'Finnitive chocolate in a partner's brownie de'Finnitive chocolate in a partner's muffin de'Finnitive chocolate in a partner's milkshake de'Finnitive chocolate stocked at a local cafe

On menus and shelves at partner cafes


Single Origin Regions

Every region tells a different story.

The same recipe, shaped entirely by where the beans came from. Soil, altitude, microclimate — all of it ends up in the bar.

฿200 per bar — available now on Shopee.

Chiang Mai cacao
Northern Thailand

Chiang Mai

Mountain-grown cacao from northern Thailand's cooler highlands. Complex, fruity fermentation character.

Kanchanaburi cacao
Western Thailand

Kanchanaburi

River valley cacao with rich mineral undertones. One of Thailand's most established growing regions.

Sa Kaeo cacao
Eastern Thailand

Sa Kaeo

Home of the Sa Kaeo Cacao Collective, our longest-standing farm partner. GOcacao-verified fermentation at the cooperative level.

Suphan Buri cacao
Central Thailand

Suphan Buri

Central plains cacao with a smooth, clean fermentation profile. Consistent, reliable, and beautifully traceable.


Behind the Bar

Made by hand. Every single bar.

Founder making chocolate
Founder making chocolate
Founder making chocolate
Founder making chocolate

What We Pay

What we pay for beans.

We buy Thai cacao at 25–45% above the commodity market price. The range tracks quality: beans with fermentation data behind them sit at the top of it.

25–45% Above commodity market price

Paid directly to the farmer or cooperative — no middlemen, no deductions

Fermentation data moves a farmer toward the top of the range

Every batch we buy is traceable back to the farm and the ferment it came from


Every Bar Has a Story

Traceability, per batch.

There is no public batch directory. The fermentation record is reached by scanning the QR code on the wrapper of the bar itself.

01

Buy a bar

Available on Shopee. Every bar has a unique batch code printed on the wrapper.

02

Scan the QR code

Links to the fermentation record for that batch.

03

Read the data

Temperature curves, turning times, GOcacao algorithm output, farm, region and date.

04

Taste the difference

The record shows exactly how that batch was fermented.